Well-Known Trademarks In India: Discussion Through The Case Laws

Protection of trademarks in India is governed under the Trade Marks Act, 1999. A trademark plays a vital role in branding, identification, and market distinction. Some brand names or trade names become so deeply rooted in the minds of the public that consumers immediately associate a product or service with that particular name. In legal terms, such brand names are classified as “well-known trademarks” under Section 2(1)(zg) of the Trade Marks Act, 1999. These marks hold immense commercial value and require legal protection to prevent trademark infringement, misuse, and unfair commercial advantage by third parties. For businesses, understanding the importance of trademark registration, trademark protection, and even conducting a regular trademark search is crucial in safeguarding brand identity in India.